Levi's advertisement

 Levis is a well known jeans company , which has been selling jeans for over sixty years .


The slogan "everybody's work is equally important" is represented  through a gray scale and white themed photo. the focus and lightning is focused mainly on the characters in the middle. 


in the first picture , there seems to be a boy buttoning up his dad's shirt , the background looks like a normal bedroom view with the window's in the back. the boy represent's work of his own( buttoning up his dad's clothes ) as this relates to the advert's slogan.Levis seems to be a old clothing company, this is shown by the grayscale theme, help bring out their true , old-fashioned scene more. 


on the right ,  there is a second part to the advert. This is a picture of the same grayscale/image but of different characters (again showing  old-fashion). The characters are showing no expression on their faces. the lightning is focusing to the middle. This is a long shot. There is a broken shattered window in back and a messy outside background. The same logo is appeared in the front, with the slogan at the top. In the pictures , there are three people , they all seem to be wearing similar items , long shirts , and jeans. 


Connotations
Both images connote work in different levels  , the first picture show's a young boy buttoning up his fathers denim shirt , which shows a simple type of  work , but to Levis, it is equally important to the sort of work the other characters in the other picture are doing , the other picture of three characters looks like their clothes have been worn out , which symbolises hard work , this is trying to persuade people of all ages , but mainly middle age , that the jeans that are sold in Levis can survive each job no matter what the job is .